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Automation

Clay

Connect Directus with Clay using HTTP API templates for on-demand data operations or webhooks for real-time sync.

Overview

The Directus Clay integration provides two configuration methods for connecting your platforms:

Clay HTTP API Templates allow you to interact with your Directus data directly from Clay enrichment columns. After setting up authentication with your Directus API token, you can use pre-built templates for common operations like creating items, updating records, retrieving data, and fetching relational information. These templates require manual configuration including your Directus URL, collection names, field mappings, and query parameters. This method is ideal for on-demand data operations and enrichment workflows where you're actively working in Clay.

Directus Webhooks via Flows enable automatic real-time data synchronization from Directus to Clay. You configure Directus Flows with event hook triggers that activate when items are created, updated, or deleted in your collections. These flows send data automatically to Clay webhook URLs, enabling real-time sync without manual intervention. This method is perfect for automated workflows like sending new content for enrichment, triggering processes when content is published, or syncing form submissions.

Both methods require setup in their respective platforms and support advanced features like filtering, field selection, pagination, and custom data mapping. The integration is ideal for use cases including e-commerce product enrichment, content publication workflows, lead enrichment systems, and form submission processing.

Documentation & Resources