Directus for RETAIL & CONSUMER SERVICES
One backend for product data, content, and commerce operations.
directus x lush
One Vault. Every product fact.
See how LUSH unified all their product data into one collaborative backend, the foundation they now launch every new innovation on.
SIMON INCE · CTO · LUSH
“We wanted a central place to hold what we know about our products and ingredients — and have that feed into as many systems across the business as possible.”
Built for retail brands
Products, stores, and content in one place.
Whatever you’re consolidating, it’s probably a Directus use case already live at another consumer brand.
Product data & composable commerce
Product data modeled around how your catalog actually works, and built to plug into the commercial stack you're already running.
Store & brand rollout
Templatized schema and granular permissions mean a new store, product, or region doesn't sit in the engineering queue.
Multi-channel content
Publish once, distribute to multiple outlets, in every market and language you serve.
30 minutes with a product specialist. See how Directus fits your stack.
