Directus for RETAIL & CONSUMER SERVICES
One backend for product data, content, and commerce operations.
directus x lush
One Vault. Every product fact.
See how LUSH unified all their product data into one collaborative backend, the foundation they now launch every new innovation on.
SIMON INCE · CTO · LUSH
“We wanted a central place to hold what we know about our products and ingredients — and have that feed into as many systems across the business as possible.”
Built for retail brands
Products, stores, and content in one place.
Whatever you’re consolidating, it’s probably a Directus use case already live at another consumer brand.
Product data
Product data modeled around how your catalog actually works, built to plug into the commercial stack you're already running.
Store & brand rollout
Templatized schema and granular permissions mean a new store, product, or region doesn't sit in the engineering queue.
Multi-channel content
Publish once, distribute to multiple outlets, in every market and language you serve.
30 minutes with a product specialist. See how Directus fits your stack.
