Twin Promotion Website

Context

Twin Promotion, a dynamic company specializing in real estate promotion, was tasked with creating a website that was both multilingual, responsive, and connected to their Zoho CRM. The goal? To improve lead and property management while providing a smooth user experience. The challenge was even greater as the project had to be completed in just one month.

Challenges

This ambitious project presented several technical challenges:

• Dynamic Display: How to present different categories of properties, whether they are secondary residences, tourist homes, or resales, in a personalized manner.
• Zoho CRM Integration: It was crucial to ensure real-time data synchronization between the site and Zoho CRM.
• API for Ad Delivery: We needed to automate ad delivery via Ubiflow on platforms like Leboncoin, Bienici, and Seloger.
• Multilingualism: The site needed to be accessible in both French and Dutch to better serve the French and Belgian markets.
• Next.js Front-end: Using Next.js to ensure a powerful and responsive interface.

Solution

To overcome these challenges, we implemented tailored solutions:

• Responsive and Dynamic Website: Using Directus for content management, coupled with a front-end developed with Next.js, we were able to effectively manage the different categories of properties.
• Zoho CRM Integration: An automatic insertion and real-time synchronization system was implemented for properties and leads.
• Secure API for Ad Delivery: By automating ad distribution with Ubiflow, we ensured optimal visibility on major real estate platforms.
• Multilingual Features: A bilingual site was developed, offering better accessibility for customers in France and Belgium.

Results

The implementation of these solutions produced impressive results:

• Operational Efficiency: A 300% increase in efficiency thanks to the use of Directus and Next.js.
• Responsiveness and Sales Management: The instant collection of sold properties significantly increased customer satisfaction.
• Automation and Integration: Simplified integrations with Zapier and Ubiflow facilitated rapid ad distribution.
• Multilingual Accessibility: The service successfully expanded to customers in France, Belgium, and the Netherlands.

Conclusion

Thanks to Directus and a robust front-end developed with Next.js, Niouw has transformed online property management for Twin Promotion, increasing their operational efficiency and laying the foundation for scalable management in the future.